If you look at the history of big obstacles in understanding our world, there's usually an intuitive assumption underlying them that's wrong.
A very interesting quote that speaks volumes. Reminds me of work. Why is the expectation of the customers unrealistic? That's because that's an intuitive assumption underlying it that causes this unrealistic expectation.
How to resolve it? Try to correct that assumption before it goes too far ahead. Easy to do? Definitely not. :(
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