Just read an article just now that announced NetSuite has launched an iPhone App that talks to their cloud computing services. That's nothing new and should be expected due to the popularity of the phone. There was a comment there though that questions why cloud computing vendors go for native apps instead of mobile browser based apps.
Based on my experience with upper management, they like applications that look nice and at a glance gives all the information that they need. To do that consistently over all the mobile phones is extremely difficult due to the different screen sizes and browsers. Anyone who has coded multi-browsers applications before will know the real pain. Furthermore, this kind of app could break anytime and usually do not have much eye candy due to the multi-browser support.
Native apps allow more control over the UI (more user friendly) and more importantly, you could store images that are used frequently directly in the app, thereby increasing the speed and response of your app! That I feel is the main reason why cloud computing apps or any apps that provide a web-based mobile experience should go for native mobile apps.
Native apps can improve the usability and response of your application, if coded properly of course. Don't you think so?
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