Microsoft is definitely feeling the heat from Apple. Nowadays, I've seen more and more people (at least in Singapore) using Macs. Microsoft might have realised that they cannot enjoy the same type of margins in yesteryears so they recently announced that UK students can enjoy a USD29.99 upgrade price for Windows 7. This would be followed by students from Australia, Canada, France, Germany, Korea and Mexico. The offer is rumoured to end on Jan 3, 2010.
Will this help Microsoft? Personally I do not think students care much about whether it is Vista or Windows 7. To me, the marketing is all wrong. You do not tout a product name to the younger generation. Branding may work in the fashion industry but I do not think it's as effective in IT. Will people rush to buy a new HP laptop just because HP announced a new model? I don't think so. So why would people rush out to buy a new operating system, and risk losing your files, settings, etc ?
To top it all up, the "special offer" is not available to any countries in Asia! Yup. Singaporeans do not get this offer. Still do not understand why their pricing model is so complicated. Oh well...
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