That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
This is something that I find difficult to explain to many people. They do not understand that it involves a lot of effort to make things simple to use. Instead, they justify cost by comparing how difficult or complex the system is to the users.
The easier it is to use, the harder it is to do, and the more expensive it will be. Truth of life.
P.S: This has nothing to do with Apple products but generally how everything should function.
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