I was reading an article when a sentence grabbed my attention that is totally unrelated with the objective of the article. "Price should not be the indicator of quality". This sentence "struck" me so hard that I disregarded the rest of the article.
Yes, price is not the indicator of quality but the point is that quality does cost more and regardless if it is quality service or quality product, it will cost more because inevitably, more effort has been put in, in terms of the level of service and quality provided, or the quality of the product itself. This quality does not drop down from the sky.
If quality does not command a premium, then why will some provide a quality service / product versus a normal or even bad product / service?
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