I know that certain technologist focus more on the functionality and features than user experience. Since I started going on the technology path, I've always try to put user experience as the main point in any design that I make for the very simple reason that if the user experience is not easy to understand, no one will know how to use your function.
Simple concept, but very difficult to implement. The problem with simple user experiences is that to the end user it might seem very natural , but the problem is that thinking of such an interface actually takes a lot of research and sometimes, programming effort to make it effortless for the user to execute the function. The user may think its actually very simple to do, without realising that a lot of backend functionality is being done without their knowledge.
Simple user experience. Looks easy, difficult to do, and under appreciated by users. The sad life of a technologist.
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"Simplicity is the ultimate sophistication." -Steve Jobs
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